Beck, John & Wade, Mitchell: Got Game
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Titel
Got Game : how the gamer generation is reshaping business forever.
Auteur
Beck, John C., and Mitchel Wade
Korte inhoud volgens de de site van de uitgever:
The Gamer Generation is changing the way we do business today. Gamers believe winning matters - that much isn't surprising. But Gamers are actually savvier in many ways than their non-gamer counterparts, and may surprise the business world with their performance.
Do any of these Gamer traits sound familiar to you?
- If you get there first, you win.
- Trial and error is the best strategy, and the fastest way to learn.
- Elders and their received wisdom can’t help—they don’t understand even the basics of this new world.
- There’s a limited set of tools—but some combination will work.
Maybe some of these traits frustrated or surprised you, or maybe you’re seeing your own Gamer traits. In Got Game, we look at the ways that gamers think and point out how their mindset can help your business perform better.
Uitgever, jaar en plaats van uitgave
Harvard Business School Publishing, 2004
ISBN:1-57851-949-7
Opmerkingen
Meer info te vinden op [1] en [2]
Een geweldig boek dat ingaat op de potentie en het belang van de gamergeneratie.
